Fred Herzog: Modern Color

£20
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Fred Herzog: Modern Color

Fred Herzog: Modern Color

RRP: £40.00
Price: £20
£20 FREE Shipping

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Description

It’s impossible to sum up all of the heartfelt passions of the artists in the pages or a gallery exhibit of Walks to the Paradise Garden. Fred Herzog, as we said, is known for his unusual use of color in the fifties and sixties, a time when art photography was almost exclusively associated with black and white imagery. The Canadian photographer worked almost exclusively with Kodachrome slide film for over 50 years, and only in the past decade has technology allowed him to make archival pigment prints that match the exceptional color and intensity of the Kodachrome slide. And a lot of English gentlemen did serious and beautiful photography… But I didn’t have time for that. In his work, we’re shown a world we recognise, anachronistic as some of it may be, yet we relate to it.

The most comprehensive book yet published on the Canadian color-photography pioneer Fred Herzog is best known for his unusual use of color photography in the 1950s and 1960s, a time when art photography was almost exclusively associated with black-and-white imagery. The Canadian photographer worked largely with Kodachrome slide film for over 50 years, and only in the past decade has technology allowed him to make archival pigment prints that match the exceptional color and intensity of the Kodachrome slide, making this an excellent time to reevaluate and reexamine his work. Those images, taken through a camera that possessed only a primitive peephole viewfinder, were lost some years later as Herzog travelled to Canada on a rust-bucket ship that apparently nearly sank.It was the best film and most reliable development, although he had to wait an age for the results as he sent them to Palo Alto, California, or Rochester, New York. Professionally employed as a medical photographer, he spent his evenings and weekends photographing the city and its inhabitants in vibrant color. It was through focusing on the everyday in the US that Eggleston was able to reveal the deeper truths of the world.

Despite slight shifts in social, cultural and technological parameters, the world now looks much the same as it did in the ’60s and ’70s. In his spare time, he walked the streets of Vancouver with his camera taking photographs of people, buildings and whatever scenes caught his eye.

Herzog’s work has much in common with William Eggleston, who eschewed big scenes in favour of the quotidian. In the 1950s and 1960s, many in the art world didn’t take color photography seriously, considering it amateurish and garish. For over fifty years, the Canadian photographer exclusively used Kodachrome slide film, and only in the last decade have advances in technology enabled the production of archival pigment prints that faithfully match the remarkable color and vibrancy of the Kodachrome slides. That which we find, the work and the use of the people out there, it’s natural, that’s what ordinary people do, that interests me. Fred Herzog might not be a household name in the photography world, but his work holds its own against the likes of Walker Evans and William Eggleston, two photographers with whom Herzog shares an aesthetic.



  • Fruugo ID: 258392218-563234582
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